Lead generation is the most important aspect of any business and its a part of Sales & Marketing Automation. For any business to survive it needs to generate sales in the first instance. For sales, business needs good leads. There are many ways which provide you the Leads in Sales.

Let’s have a look at strategies by which you can increase your sales. I have used these strategies by self as well. Each given way works in their own capacity. I can assure you can achieve your productive results in the given ways.

Leads via Landing Pages

I believe that Creating landing pages is an excellent method if you want to attract leads to your base. If you want to attract sales qualified leads, I suggest one tip which is to offer bottom-of-the-funnel content in order to encourage the conversion of leads that are already considering a solution such as your product/service.

For increasing the effectiveness of your landing pages strategy so it’s very much important to use progressive profiling forms – a feature that shows new information fields to you through which you can get leads that already have filled a form on your website.

Leads via Email Marketing

You can make the lead from Email marketing as well. It is a highly effective digital marketing strategy of sending emails to prospects and customers. It is true that effective marketing emails turn prospects into customers and one-time buyers into a loyal customers.

You can also avail of the option which is a lead magnet that you give away for free in exchange for an email address. It won’t have cost you anything to create, typically lead magnets are digitals materials i.e MP3, PDFs, or video files that you can create yourself.

There are some criteria that need to be considered for the significant lead so, through this, you can create a lead magnet to be highly effective. Here are 5 criteria for you to consider:

  • Easily consumed
  • Actionable
  • Creates noticeable improvement 
  • Relevant
  • Immediately available

Choosing an Email Marketing Service

What you need in order to get started the right way is:

  1. an opt-in form and
  2. an opt-in email marketing service

Here are some tools for opt-ins that you can consider for the lead generation.


It helps you create smarter optin forms and A/B test them without hiring a developer. You can quickly and easily create dynamic, targeted, and personalized optin forms that can be embedded on your site anywhere you want.

Email Octopus

Email Octopus is one of the popular email marketing software. It is great for people who are just starting out with less budget.

Leads via LinkedIn

As we all know that procedure is must for the lead or to accomplish any task, procedure is also must to have for B2B Sales lead. This process contains some steps and for its success it requires tools. LinkedIn is the goldmine if you’re on the hunt for the professional’s clients. Besides this, LinkedIn creates 80% of leads, which is the most effective as well as efficient platform for prospecting.

We are having two tools which work considerably and I have personal experience on this as well. These tools work in their own capacity and it provide significant results towards the productivity. Let’s have a look at two best top tools for the B2B hot leads.

  1. Octopuscrm
  2. Zopto

Octopus CRM

Octopus is another great platform for LinkedIn network automation. This is all in one marketing solution for LinkedIn. Octopus is profile visitor and social selling tool for professionals. You can automatically endorse up to 7 skills on your LinkedIn contacts by using Octopus, plus you can visit hundreds of profiles automatically. Did you ever imagine you could automatically connect with your targeted audience so easily? Octopus made this possible for you.


Zopto is a cloud base platform that is commonly used by start-ups and sales teams to help automate their LinkedIn lead generation efforts. Zopto takes only minutes to start your LinkedIn outreach. Due to combination of a large number of engagement features, it can also be used to attract investors via start-ups.

With the help of Zopto you can reach to the customers that are not in your network. This awesome tool saves a lot of time and effort by automating sales and lead generation activities on LinkedIn.

Have a look at some RATING and VIEWS done by the Professionals who have used ZOPTO.

Leads via Blogging

If you’re new to the world of blogging, take a step back and read through this complete guide on how to start a blog, and then you may begin writing your blog posts. When doing so, note that images and text aren’t enough these days if you want to stand out among the countless blogs that already exist.

It can establish you as an authority in your field; give people an inside look at your workplace culture, and boost your SEO

By crafting posts that you educate your customers on your product or service and the industry it’s in, you position yourself as a go-to resource in your audience’s time of need.

Always keep this in the mind that blog helps you drive traffic to your website, convert that traffic into leads, establish authority as well as it also provides you the long-term results.

Leads via SEO [ Search Engine Optimization]

If used SEO techniques correctly, it will ensure the visibility of your website and its content on result pages of any search engine. I consider that Good SEO is a master of disguise and it is the key to generating more leads for your business is optimizing your site for search engines.

Here’s a list of SEO strategies that you will optimize your website, and help generate more leads from search engines:

  • Optimize Your Homepage & Inner Content
  • If you’re a local business, use local SEO strategies
  • Build an Active Blog & Optimize Your Blog Posts
  • Guest Posting
  • Use Alt Tags for Your Images

Hope this information will be useful for you. Thank you for reading.




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